Wednesday, February 1, 2012

Business Cards for Your Kindred can be Helpful

Now and again we run into people wearing Thor's Hammer around their neck.  Some of them are Heathens here in Kansas City that we're meeting for the first time.  Some are interested in the culture of our Ancestors, and see Mjolnir as a "cool thing to wear."  Some are into fans of Viking Metal, a very loud growl-heavy music. Regardless, we'll often introduce ourselves and tell them about the Temple of Our Heathen Gods website at  We'll tell them about Jotun's Bane Kindred, and an upcoming Open Event that we are hosting.  But, that's a lot of information to express in an introductory conversation.

In the past we had some very simple business cards, but recently Johnny Whitebread came up with some very nice looking business cards that he had designed.  They were very eye-catching and professional, and packed with information.  This prompted me to come up with a business card design for myself, and here is the front and back of it:

This card was inexpensive enough to produce that I'm now working on making cards for every member of our kindred, with their information on them...rather than mine.  That way, whenever any of our kindred members has that chance run-in with a new Heathen or potential Heathen, we can keep the conversation less overwhelming but still give them the information they need to get in touch with us if they want, ask questions, and learn more about who we are and what we believe.

You can have fairly inexpensive business cards made at a FedEx/Kinko's store, Office Depot, Office Max, or any print shop.  You can buy pre-cut cards you can print on your own printer at home.  Or you can really save some money by buying 500 sheets of cardstock, printing your own cards, and then cutting them yourself with a paper-cutter.  It really depends on how much time you want to spend on them.  Make sure that your business card design is clear, easy to read, and that it communicates exactly what you want to communicate to whomever it is you will be giving them.  Once you have the printed up, you can buy a small business card case to carry them in for anywhere from $2 to $5 at nearly any office supply store.  That way they are always with you.

If you are working on starting, maintaining, or growing a kindred in your area...having some nice business cards printed up and keeping them with you, is a good way to make the best of those random encounters with individuals and families that may be interested in being a part of your efforts.  They are also enormously useful when new Heathens show up at your open events.  You can introduce yourself, talk with them a bit, answer any questions they have, and give them a business card to take home with them so that they can more easily get in touch with you in the future.  Giving these to Heathens you meet at Heathen gatherings is an excellent way to make and keep connections with other Heathens.

Mark Ludwig Stinson
Jotun's Bane Kindred
Temple of Our Heathen Gods

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